What you see is what you get

At Dear Gaia, we believe you deserve honesty in every stitch. From the fabrics we choose to the way each piece is made, transparency is at the heart of everything we do.

We know that labels and buzzwords can often be misleading in the fashion industry. That’s why we keep it simple: clear product names, full disclosure of composition, and open communication about where and how our products are made.

No shortcuts, no greenwashing — just clothes you can truly trust for your little ones and yourself.

Our promise in every piece

  • Made in the EU - we only work with family-run brands and trusted partners in Europe.
  • Certified and safe materials - we prioritize GOTS and OEKO-TEX fabrics, free from harmful chemicals.
  • Ethical sourcing - animal-friendly practices, mulesing-free wool, and upcycled cashmere where possible.
  • Honest labeling - every product clearly states its composition and where it was made.
  • No misleading names - if a product is named after a fiber, it truly reflects its content.

Transparency at Dear Gaia

True labels, honest names

Far too often, brands use fancy names to make products sound more luxurious or sustainable than they really are. A “cashmere sweater” with only 10% cashmere, an “eco fabric” that’s mostly synthetic - we’ve all seen it.

At Dear Gaia, we promise clarity:

  • Product names match the real composition.
  • Full materials are listed openly on every product page.
  • The country of origin is always disclosed.

No surprises, no hidden blends - just the truth.

Where our products come from

Our collections are made close to home, in small EU-based workshops that value craftsmanship as much as we do. We work with partners who share our values: fair treatment of workers, respect for natural resources, and a commitment to quality over quantity.

By working with brands that produce in Europe, we reduce transport emissions, support local makers, and maintain strict oversight of how our clothes are made.

Transparency should never be optional - that’s why we show you exactly where your clothes come from.

More than materials
  • No air shipping - we transport goods by road to reduce emissions.
  • Eco packaging - recyclable and reusable materials only.
  • Fair partnerships - supporting small, family-run workshops.
  • Timeless design - clothes made to last and be passed on.
  • Gender-neutral approach - we believe color has no gender.